Promoting your non-fiction book can seem like a daunting task. At Pugmill Press, we take the promotion of each of our books very seriously. After all, it benefits both writer and publisher to make the book as successful as possible. So, how do you go about doing this? Here are 3 starting points to think about.
Articles and Blogposts
With non-fiction submissions, we look to choose books which have the potential to reach a specialist audience. This means that articles written by the author to promote your book are invaluable in the promotion process: niche magazines, local newsletters, and digital sources of information provide an excellent starting place to tell the world about your latest book. These platforms allow the writer to provide a snippet of what can be found in their book, piquing the readers’ curiosity and encouraging sales. Blogposts and other forms of social media are also an easy yet effective way of marketing your non-fiction book. See our Pugmill Press Blog here.
Making a short video about your non-fiction book fits in nicely with today’s focus on social media as a tool for self-promotion. You can reach a wide audience this way, enlightening them about your unique subject and capturing their interest. At Pugmill Press, we promote videos on our Events and Media page.
Talks, Lectures and Events
Sometimes reaching out to people in person is the best way forward. Promoting your book through delivering lectures, talks, and attending events is an excellent way to form connections, network, and sell books to the people who matter: your readers. Talking to the public and sharing your specialist knowledge and expertise is truly rewarding. It will increase the sales of your book and may even provide inspiration for your next publication!
Today we have explored 3 different ways in which to promote your non-fiction book. However, these are merely starting points. Your publisher should be able to help you every step of the way. After all, it is in everyone’s best interests that your non-fiction book is read and enjoyed by as many people as possible.
Pugmill Press is currently open to submissions.